Wellness coaching startup Hintsa just raised $5.23 million in a round backed by James Corden. Check out the 45-slide pitch deck it used to raise the funds.
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- Wellness coaching startup Hintsa just raised $5.23 million in Series A funding.
- The startup has offered coaching to C-Suite execs and sports stars to date.
- Check out the 45-slide pitch deck used to raise the fresh funds.
A startup that offers wellness coaching to C-Suite execs and sports stars has raised $5.23 million in a round led by a former Unilever CEO.
Helsinki-based Hintsa, which was launched in 2016, monitors a user’s physical activity, sleep, recovery patterns, nutrition levels, and biomechanics and then develops goals that focus on reducing fatigue and stress, getting enough sleep, and managing burnout.
The company, now backed by The Late Late Show host James Corden, will launch a new smartphone app to help companies alleviate the pressures its employees face in everyday life. Hintsa already offers a program optimizing organizational wellbeing, including leadership, work culture, and working in a way that achieves a good work-life balance.
While the program was originally geared towards helping executives, cofounder and CEO Annastiina Hintsa wants to scale the product to a wider consumer market.
“One of the challenges that businesses have is that the C-suites underestimate how much their employees are struggling,” she said. “How do you target individuals? That’s where the digital comes in, and we have identified their key struggles and built weekly coaching.”
The startup has two main revenue streams. It offers one-to-one coaching for athletes, but the bulk of the business comes from its B2B coaching services — which it aims to expand further. Its clients include the likes of corporate giants such as Deloitte, Accenture, Nokia, and CGI, as well as Formula 1 world champions and CEOs of Fortune 500 companies.
Cofounder Ed Beccle said that investor appetite for mental health services was still rife, despite an oversaturation of startups entering the wellness sector following the pandemic. He said this marked a shift from usual recession trends where “HR and mental health are usually the first services to be cut.”
The funding was led by former Unilever CEO Paul Polman, with participation from Corden, Miami-based VC firm K5 Global, which has previously backed SpaceX and Canva, and Charles Plowden, the former senior partner at Edinburgh investment firm Baillie Gifford & Co.
Hintsa will release its new app and enable employees to access coaching and more personalized support with the cash injection.
Check out the 45-slide deck used to raise the funds.