We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round
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- Product analytics firm PostHog recently raised $15 million in a funding round backed by GV.
- The firm is working to disrupt an industry expected to be worth more than $25 billion by 2026.
- Insider got an exclusive look at the pitch deck PostHog used to bring investors on board.
PostHog, the product analytics startup, recently raised $15 million in a Series B funding round backed by Google’s venture arm, GV.
The California-based firm, previously a member of Y Combinator’s Winter 2020 batch, is working to disrupt the global product analytics market. Experts predict the market will be worth more than $25 billion globally by 2026, and is home to big-name competitors like Pendo and Heap.
PostHog’s patented business tools allow product teams to monitor user activity on their software, allowing them to capture clear performance analytics, monitor trends in easy-to-understand dashboards, and even video replays of events as they happen.
“To date, product analytics for those using data warehouses has been painful,” said cofounder and CEO James Hawkins. “Companies want to leverage their data more than ever before, data warehouses are getting cheaper and simpler, and we can support their adoption as they become mainstream.”
Fellow cofounder and CTO Tim Glase said the firm would make its most popular products open-source “as soon as possible,” enabling product teams to use PostHog on their systems “without sending any user data to a third party, at massive scale, for free.”
In the past year, PostHog has raised a total of $27m in funding from the likes of GV, Y Combinator, and notable angel investors such as GitHub CTO Jason Warner and Sentry founder David Cramer.
Insider got hold of a redacted copy of the pitch deck PostHog used to bring investors on board. Check it out below: