Tech
We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million
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- KOS, a plant-based protein startup, raised a $12 million Series A from Springdale Ventures.
- The company hopes to increase access to plant-based foods and expand into more stores nationwide.
- Insider got an exclusive look at the pitch deck KOS used to bring investors on board.
Founded in 2017, plant-based protein startup KOS first came about when cofounders and co-CEOs Allan Stevens and Tony Stahl lost their close friend and first employee to pancreatic cancer at the age of 40.
It made them both think long and hard about their own health.
“Up until that point, I had not put one ounce of consideration into nutrition,” Stevens said.
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KOS recently raised $12 million in fresh funds in a Series A round from Springdale Ventures, and entrepreneurs, Clayton Christopher and Brian Goldberg.
The cofounders began to look more into plant-based diets and healthy food options for themselves and their families. However, both were struck by the lack of tasty plant-based protein supplements, even at health food stores.
“You go to Whole Foods, there’s forty of these products on the shelf, and thirty-nine of them taste terrible,” Stevens said.
They wanted to develop a protein supplement that tasted great and could stand alone in smoothies. “We used our kids and friends’ kids to taste test it because they’re the most honest and dramatic about flavors,” Stevens said.
The cofounders both came from e-commerce backgrounds (Stevens and Stahl had previously cofounded the online IT marketplace Installerparts), so selling KOS direct to consumer was a logical first step for them. They’ve since partnered with retailers like CVS and hope to use their new capital to further expand into retail stores nationwide.
Check out the 29-slide pitch deck that KOS used to raise $12 million:
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