This pitch deck won these ex-Facebook and Google employees $1.5 million for their in-game advertising startup
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- In-game advertising startup AudioMob just raised $1.5 million a seed funding round backed by Supernode.
- The firm was founded earlier this year by Christian Facey and Wilfrid Obeng, who met while working at Google’s Dublin headquarters.
- Speaking to Business Insider, CEO Facey said fundraising during the COVID-19 pandemic had been an ‘educational’ experience.
- We got an exclusive look at the pitch deck AudioMob used to bring investors on board.
- Visit Business Insider’s homepage for more stories.
AudioMob, an in-game advertising startup based in London, just raised $1.5 million in a seed funding round.
Founded earlier this year by CEO Christian Facey and CTO Wilfrid Obeng, who met while working at Google, the startup offers advertisers a fully functioning platform to place “non-intrusive” audio ads in mobile games.
There’s a huge global market for audio ads with Spotify CEO Daniel Ek citing the industry’s $18 billion turnover in the US in an interview with Bloomberg earlier this year.
Speaking to Business Insider, Facey, who also previously worked at Facebook, revealed how fundraising amid a global pandemic had been a “mixed bag”. He said: “It’s been educational. Half of our clients are advertisers and they were hit really hard.”
He added: “But we’re in a space where investment deals are still being triggered … It was just a case of figuring out how we were going to keep growing in the context of COVID-19. We’ve got investors we’ve never met in person, and that feels kind of normal now.”
AudioMob recently commissioned a survey with polling agency YouGov, which found almost a third (28%) of UK adults would prefer a free mobile game with audio ads compared to a free game with video ads (18%).
Business Insider got an exclusive look at the pitch deck AudioMob used to bring investors on board. Check it out below: