This pitch deck won management startup Frontegg $25 million in a funding round backed by Insight Partners
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- Saas startup Frontegg recently raised $25 million in a Series A funding round.
- The firm was backed by Insight Partners, Pitango First, and Global Founders Capital.
- Insider got an exclusive look at the pitch deck Frontegg used to bring investors on board.
Frontegg, a user management platform for software-as-a-service (SaaS) companies, recently raised $25 million in a round backed by US venture capital firm Insight Partners.
The Israeli startup, which was founded in 2019, has developed a platform that can dramatically improve a website’s sign-in page. The platform enables developers to offer modern authentications like passwordless entry or signing in through Google or Facebook without the need for intensive coding.
Frontegg counts payroll firm Paycom and cybersecurity firm Hunters.ai among its customers. Its system allows internal admins to better manage and smoothen out the way users interact with their apps.
“When building a self-service product, something that sounds simple is often in fact very complex behind the scenes,” said Arjun Narayan, CEO of streaming startup Materialize, a Frontegg client.
“We’re focused on building a great self-service product for the long term, but also need to move quickly,” adding that his firm identified Frontegg as the “best solution.”
Praveen Akkiraju, MD at Insight Partners, said the Tel Aviv-based startup had built a system that handled the “heavy lifting” of user management.
“Using Frontegg, teams can get their products to market faster with a mature, enterprise-ready offering, and then continue to ship invaluable features for their end-users quarter after quarter,” Akkiraju said.
As well as Insight Partners, Frontegg also won investment from its existing seed investors Pitango First and Global Founders Capital. We got an exclusive look at the pitch deck Frontegg used to bring investors on board. Check it out below: