This pitch deck persuaded Google to back Scoodle, a startup set up by an ex-employee who wants teachers to become the ‘Kim Kardashians of education’


Ismail Jeilani

  • Education startup Scoodle has raised $2 million in a seed funding round. 
  • The firm was backed by Google For Startups, the tech giant’s accelerator for aspiring entrepreneurs. 
  • Insider got an exclusive look at the pitch deck Scoodle used to bring investors on board. 

Education startup Scoodle recently raised $2 million in a seed funding round backed by Google. 

Cofounded in 2017 by chief exec and former Googler Ismail Jeilani, the firm aims to turn teachers into online influencers or — as Jeilani puts it himself — “the Kim Kardashians of education”. 

The firm, which has previously been backed by the likes of Twitter cofounder Biz Stone, rode the remote education wave of COVID-19, with user numbers rising tenfold over the past year, according to Jeilani. 

For the firm’s latest seed round, Jeilani and his cofounders, Imdad Ahad and Mujavid Bukhari, received backing from Google For Startups, the tech giant’s accelerator for aspiring entrepreneurs, alongside DA One Investment and IFG Ventures. Google invested as part of its Black Founders Fund, which recently allocated funding to 30 startups in Europe. 

“Increasing access to quality education is one of the big opportunities that the tech sector provides,” said Rachael Palmer, head of VC and startup partnerships at Google’s EMEA division.

Insider got an exclusive look at the pitch deck Scoodle used to bring investors on board. Check it out below: 



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