These 2 founders sold their first startup to Alibaba in a $1 billion deal. Check out the pitch deck they used to raise $6.6 million for their new e-commerce venture Agora.


Agora founders Riccardo Basile and Elizabeth Craft Townsend-Rose

  • Beauty startup Agora recently raised more than $6 million in a seed funding round backed by Draper Esprit and Lakestar. 
  • Cofounders Riccardo Basile and Elizabeth Craft Townsend-Rose previously sold their last startup – e-commerce platform Lazada — to Alibaba in a lucrative $1 billion deal. 
  • We got an exclusive look at the pitch deck Agora used to bring investors on board. 
  • Visit Business Insider’s homepage for more stories.

Agora, an e-commerce beauty platform helping users monetize content, just raised $6.6 million in a funding round backed by Draper Espirit and Lakestar. 

Launched earlier in 2020, London-based Agora allows beauty fans to monetize their talent by creating and sharing video content that links directly to products from their favorite beauty brands.

Cofounders Riccardo Basile and Elizabeth Craft Townsend-Rose previously founded e-commerce firm Lazada, which was bought by Alibaba in 2016 in a lucrative $1 billion acquisition.

As of April, Agora already had 50,000 registered users who have joined the app, with content creators having produced around the same number of videos.

The firm said it would use the new capital to scale social selling and build commerce features, allowing global and independent brands to launch flagship stores on the platform. 

Business Insider got an exclusive look at the pitch deck Agora used to bring investors on board. Check it out below: 



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