The startup behind the viral Tom Cruise deepfake just raised $7.5 million. Here’s the 15-slide pitch deck Metaphysic used to attract investment from the Winklevoss twins.
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- Metaphysic, the startup behind last year’s viral deepfake of Tom Cruise, has raised $7.5 million.
- The Winklevoss twins’ family office and internet personality Logan Paul are among the backers.
- The cofounder Tom Graham has insisted the company has been built to “do good.”
Metaphysic, the startup that gained notoriety last year for its highly convincing viral deepfake of Tom Cruise, has raised $7.5 million from a variety of high-profile investors including the Winklevoss twins.
The company, which was founded by Tom Graham and Chris Ume, enables users to create “hyper-realistic synthetic videos” using artificial-intelligence tools. Metaphysic says its tech enables people to shoot video without celebrities or actors on set and that it can develop deepfakes that “don’t look fake.”
The fresh funds will be used to help the startup take advantage of the surge of investment into Web3 startups and the metaverse.
“Our focus has been on developing synthetic media since before the metaverse went mainstream,” Graham, Metaphysic’s CEO told Insider. “We believe in the future we will each have our own hyper-real avatars, with data that we own, and that is being driven by a wall of money pouring into Web3.”
The technology behind Metaphysic hasn’t emerged overnight, but Graham said that excitement has been mounting amid a push for decentralization of internet economics on content alongside a scramble from Big Tech to keep up with upstarts in fields like decentralized finance, cryptocurrencies, and nonfungible tokens.
“We didn’t even raise on an NFT or Web3 thesis because even when talking to VCs in August and September last year they had no idea and were laughing at NFTs,” Graham said. “We raised this money on the basis that future efforts will focus on thesis Web3 layer and on owning your own data and identity in the metaverse.”
Metaphysic and its team have worked with brands such as “South Park,” Gillette, and the Royal Belgian Football Association and will soon be able to offer unique experiences for creators in yet-unannounced projects.
The fresh funding comes from an interesting assortment of investors, including Winklevoss Capital, the family office founded by Tyler and Cameron Winklevoss, as well as the internet personality and sometimes boxer Logan Paul, who Graham said is just one of many celebrities to join the round. The venture-capital firms Section 32, 8VC, and TO Ventures also backed the round.
Metaphysic’s funding will go toward expanding its team from its hubs in the UK, US, and Portugal to about 30 or 40 by the end of the year.
Graham has stressed that the company is built to “do good.”
“We don’t want to generate harm somewhere, and we have the experience that makes it incumbent upon us to design ethical systems that shield young people from potential harm and reduce disinformation,” he said. “Our interest is in making people into economic actors through owning their image, not something nefarious like deepfake porn.”
In the past, Ume has spoken of his desire for the sector to be regulated. Speaking to The Guardian in March he said there was a need for laws to ensure the “responsible use of AI and deepfakes.”
Check out Metaphysic’s pitch deck below: