See the pitch deck that helped a video-editing startup raise $12 million to take on Adobe and expand into the US founders
  • has raised $11.75 million in Series A funding to help companies automate video editing.
  • The company is eyeing the US market, but needs to improve its infrastructure to support more customers.
  • The round was led by Moneta Ventures, with others like Baring Private Equity India participating., an India-based startup that automates video editing, has raised $11.75 million in Series A funding to support more customers as it expands into bigger markets like the US.

The company, which has 78 employees, already works with entertainment, sports, and streaming companies including Disney+ Hotstar, Sony, Austrian soccer league Bundesliga, and Formula 1. 

The round was led by Moneta Ventures, with others including Baring Private Equity India, Innoven Capital (backed by Temasek and United overseas bank), and independent investors like Binny Bansal and Saikiran Krishnamurthy also participating. 

In its pitch deck, claims it’s going after both digital video content and advertising markets, a combined $210 billion opportunity. It notes how the technologies to edit, render, and distribute videos still largely require time-consuming, manual processes, and existing video editing software subscriptions like Apple Final Cut Pro and Adobe Premiere Pro can be pricey.

“We want to take on Adobe and Apple and democratize the entire video editing ecosystem,” CEO and cofounder Vinayak Shrivastav told Insider. claims that its AI-driven algorithm automates these processes, so businesses can create and share digital videos in real-time. When a player scores a goal in the Bundesliga, for example, can spit out ​​a highlight clip the league can put on its social media channels within minutes.

The platform automates video editing by meta-tagging images, video and text. Meta-tagging can be used to make video ads more targeted, allowing content owners to charge more for them, said Shrivastav. 

The startup was founded in 2016 by Shrivastav, Saket Dandotia, and Alok Patil, and claims to have grown its revenue 300% year-over-year, with 450 active subscribers during the same period.

Below is’s fundraising deck. sees opportunity to disrupt the global digital video content and ad spend markets, which together surpass $210 billion.

The way people consume video content has drastically changed, but the way it is edited and distributed hasn’t. aims to solve for this by automating the process.

The startup’s AI-driven algorithm automates the video editing and distribution process.

There’s a need for a product like given people’s appetite for personalized content and businesses’ need to get content out across multiple channels, said CEO Vinayak Shrivastav. claims that its video have an engagement rate that is nearly 3X higher per viewer on average.

It also claims that to date, it has saved its clients an estimated 900 million hours of video processing time while leading to a 40% increase in the time viewers spent watching their videos.’s platform is web-based, and it monetizes with a SaaS model with three plans: a basic plan priced at $999 a month, a professional plan at $2,599, and an elite plan at $ 3,699. competes with offline video editing companies like Mirriad, cloud-based companies like WSC Sports, and enterprise giants like Adobe and Apple.