See the deck a martech startup used to raise $7m to help companies like Sony target B2B customers
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- Martech startup Ocean.io says its AI data platform is helping B2B marketers convert better sales.
- The company just raised $7 million from Peak Capital and existing investors.
- It plans to use the funds to grow its team and expand to the US.
Ocean.io, a martech data platform that helps B2B sales staff intelligently target key accounts, just raised $7 million in Series A funding. The Copenhagen-based startup will use the funds to expand into the US, hiring 25 people there by the end of the year, said CEO and founder Michael Heiberg.
Peak Capital led the round, which also included existing investors like Lottrup & Co. and Rulebreaker Ventures.
Ocean.io says its data platform helps enterprises and B2B marketers prepare for the shift from lead-based marketing to account-based marketing, a newer strategy that uses AI-driven insights to help sales and marketing teams better find and target prospects. Ocean.io competes with the likes of Zoominfo, Clearbit, Cognism, and Apollo.io.
ABM can be a tedious, manual process. But Ocean.io’s data platform analyzes more than 300 million web pages, company registries, public databases, and existing account and transaction data to build profiles of businesses, similar to the profiles consumer marketers use to target people, said Heiberg. It can also generate lookalike lists of similar companies that the company can then target.
This kind of data helps companies focus on prospects that are likely to lead to sales, said Heiberg.
“B2C marketing has gotten data-driven and personalized in recent years, but B2B marketing is still stuck in the Stone Age,” he said. “Ocean.io goes beyond ‘industry coding’ to understand what companies specifically do.”
Ocean.io’s platform also integrates with client management systems from companies like LinkedIn, Salesforce, HubSpot and Pipedrive, so companies can export target accounts and saved searches to create more tailored marketing campaigns.
Ocean.io, whose clients include Sony, UserTesting, Brandwatch, and JGL, claims to have grown revenue seven times in 2021, with a current revenue run rate of $6 million.
Check out some key slides from Ocean.io’s fundraising deck below.