Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working
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- Memo, which has clients like Samsung and Google, has raised $17 million.
- Founded in 2018, the PR tech startup tells clients exactly how many people have read an article.
- Its latest round, a $10 million Series A raised in August 2021, gave it a $60 million valuation.
Since closing a $10 million Series A funding round in August 2021, PR tech startup Memo has won business with new clients like AT&T and Kroger, and inked data partnerships with publishers like The Verge, Inc, and Fast Company. Led by Auren Hoffman, founder and former CEO of LiveRamp, the Series A valued Memo at $60 million.
Founded in 2018, Memo pitches software that shows PR pros how many people read an article about a company or its products, and how readers discovered that story.
Memo, which previously raised $7 million in seed funding, gets this insight via exclusive partnerships with publishers like Condé Nast, Forbes, and The Washington Post, said company CEO and founder Eddie Kim. Its clients include Google, Samsung, and Walmart, and Kim said these big corporate names are flocking to Memo because competitors like Cision and Meltwater focus on measuring impressions, which don’t show if readers clicked on a link or took action based on the content.
Kim said Memo will start deploying its Series A to hire more engineers, and double its headcount across sales and marketing.
In particular, Kim hopes to promote the variety of use cases for Memo’s data. For example, if a company faces social media backlash following an unflattering article, they could use Memo’s tech to see how many people are reading about the crisis on a news site and benchmark that figure against historical data, so they’ll know the severity of that crisis.
Read select slides from its pitch deck.