Read the 8-page Notion document an AI-gaming startup used to raise $6 million

A 9x9 grid of small AI generated robots in different colors and shapes
  • Scenario is a startup that allows users to train AI models using their own images.
  • It’s primarily directed at gamers, and the company wants to offer a “text-to-game” solution.
  • Here’s the pitch deck the cofounders used to raise a $6 million seed round.

The generative-AI startup Scenario announced a $6 million seed round earlier this month led by Play Ventures, with investors from Meta, Discord, Twitch, and Riot Games, among others.

The startup is directed primarily at game developers, artists, and studios. It allows users to train artificial-intelligence models based on their own assets and use a “text-to-image” model to generate art that keeps style consistent.

“We let everybody customize their AI experience,” Emmanuel de Maistre, who cofounded Scenario with HervĂ© Nivon, told Insider. This is different from tools that don’t differentiate between the data they pull from many sources, he added.

De Maistre set out to raise $1 million for the company in November, but within three weeks, it had raised $6 million.

The process was so fast that de Maistre didn’t have time to put together “a proper deck,” he said, and used a document he made on Notion, a popular note-taking software platform. The file describes the company and its product, with pictures showing how the platform works.

De Maistre was documenting the growth of the company on social-media platforms, especially Twitter.

“We’re building in public, and we love it, even though sometimes it requires a lot of commitment,” he said.

The company regularly collects feedback from users and implements changes and updates based on their needs, he added.

The company has a head count of 11 and plans to go up to 15 within a few weeks. It also plans to move beyond 2D images and allow artists to create 3D models, as well as music, sound, and animation, to eventually become a “text-to-game” solution, de Maistre said, where users can input a text description and AI will generate an entire game.

Here’s the eight-page Notion document that helped Scenario raise a $6-million seed round.

The first page describes briefly what the company does and its plan for the near future.

The second page details the founders and their experience, adding that investors should bet on generative AI.

The third page touches on the problem Scenario says it has identified and how the startup says it’s planning to solve it.

The next page goes into detail about the product.

Then, the document shows a visual example of what the AI does, saying it enables users “to re-use automated pipelines that will streamline the creation process.”

De Maistre used this example of an AI-generated potion in a Twitter thread that was highlighted by the blog of the venture-capital firm Andreessen Horowitz, in an article called “The Generative AI revolution in games.”

De Maistre said the mention likely played a role in the interest Scenario received from investors.

“The potion is becoming kind of a meme now. It’s all about who will make the best, the nicest potion,” he said.

The next page gives examples of people’s “overwhelmingly positive” response to the AI’s achievements and describes the company’s target audience.

The next page continues to describe the target audience and includes some user feedback.

The last page includes more user feedback and contact information for the company.
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