Read the 12-page pitch deck 2 brothers used to raise $2 million for Strada, an AI startup to streamline content creation
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- Brothers Michael and Peter Cioni, former Adobe and Netflix execs, have raised $1.9 million for their startup, Strada.
- Strada is a platform that promises to make production work more efficient.
- Check out the pitch deck they used to raise funds from big Hollywood filmmakers and others.
A pair of brother entrepreneurs is betting that they can help video creators bring their projects to life faster by harnessing AI to streamline the production process.
Michael and Peter Cioni — former execs at Adobe and Netflix, respectively — left those roles to build their new startup, Strada.
They just announced $1.9 million in pre-seed funding from backers including filmmakers Glenn Ficarra and John Requa (“Rabbit Hole,” “This Is Us”); Jason Fotter, co-founder and former CTO of VFX company FuseFX; the principals of production company Ataboy Studios; and an investment group behind Donut Media, Endcrawl and Goldieblox. Panavision CEO Kim Snyder is joining Strada’s advisory board.
“Anyone you ask, AI is going to change everything, but no one knows how,” Michael Cioni said. “Our origin story for Strada is to help creative professionals make better content and higher quality and make it faster. And we believe we can manipulate AI for their benefit.”
Strada is launching as a browser-based app, with plans for a desktop and mobile app. With their platform, the brothers said, users can select tools made by third-party developers to create a customized workflow for all the tasks they currently use programs like Autodesk, Adobe, and Apple’s Final Cut Pro to do.
“We believe you’ll just search the marketplace for pimple remover or hair color changer or wardrobe changer,” Michael Cioni said.
The Cionis also contend that legacy programs like Adobe’s aren’t suited to mobile devices and take too long to learn, given the speed people are creating content these days.
“There’s a lot of friction in making content,” Peter Cioni said. “We want to ease that.”
The brothers are initially targeting social-media content creators, sports and news broadcasters, and corporate and wedding videographers as clients, with plans to move into Hollywood later. They haven’t finalized pricing yet, but they plan to offer a free version and charge users based on consumption. And they’re targeting a second fundraise, a venture capital round, in 2024.
Strada is the brothers’ second startup — they were behind production company Light Iron, which started in 2009 and was sold to Panavision in 2014. At Strada, Michael Cioni has the CEO title while Peter Cioni is CFO.
“We don’t finish each other’s sentences per se; we’re right brain and left brain contributors,” Michael Cioni said. With his background in creative and his brother bringing financial knowledge, he said, “We complement each other very well.”
Scroll down to read slides from their fundraising deck.
Strada was founded by brothers Michael and Peter Cioni.
They wanted to use AI to bring efficiency to the production and post-production process.
Michael and Peter Cioni left jobs at Adobe and Netflix, respectively, to start Strada.
Strada is their second startup after production company Light Iron, which started in 2009 and was sold to Panavision in 2014.
They describe the workflow that creative professionals use.
The challenge is that the workflow gets increasingly complex as projects grow.
This makes projects increasingly inefficient, the founders say.
The Cionis say legacy tools for creative professionals have become complex and costly, leading to wasted time.
They compare Strada to Airbnb and Spotify, but for creative professionals.
The founders describe their target market.
They see social media creators, field news teams, and video podcasters as early adopters, with Hollywood users coming later.
Strada considers creators to be their ideal initial users.
Strada lays out its business model, which includes subscriptions and advertising.
It plans to make money from tiered subscription fees, a commission from third-party tools that will be available on Strada, as well as advertising by developers to gain awareness on the platform.
Strada hopes to benefit from a flywheel effect, where more usage leads to more growth of the platform.
Strada lays out the goals of its pre-seed round.
It plans to make 12 hires and achieve $2 million in annual recurring revenue by 3Q 2025.