Read the 11-slide pitch deck startup Liminal used to scoop up $8 million to help electric car makers avoid costly battery recalls — and get ahead of Tesla
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- California-based Liminal just raised $8 million from Good Growth Capital.
- The startup, formerly Feasible, says its tech can help automakers avoid EV battery recalls.
- Here’s an exclusive look at Liminal’s pitch deck and its long-term business strategy.
A budding startup says its technology could have helped General Motors avoid recalling 142,000 Chevrolet Bolts, the automaker’s first mass-market EV attempt by giving the Detroit giant a look inside the most important component of an EV: its battery.
California-based startup Liminal was founded in 2016 by entrepreneurs Andrew Hsieh, CEO; Shaurjo Biswas, CTO; and Barry Van Tassell, CIO. Its hardware and software can help automakers like GM and Ford, startups like Lucid and Rivian, and battery makers like LG and Panasonic get a glimpse inside their manufacturing process to ensure their EV batteries are healthy, safe, and reliable.
This week, the startup rebranded from its original name, Feasible, and announced it has raised $8 million from Good Growth Capital, an early-stage VC firm based in Charleston, South Carolina that has backed other data-driven tech startups. Other investors include University of Tokyo Edge Capital, Volta Energy Technologies, Helios Climate Ventures, and Impact Science Ventures. Liminal previously raised $2 million in 2019.
Liminal’s ultrasound tech looks for flaws before a battery makes its way into a vehicle. It can then inform the manufacturer of the defect, and use machine learning to provide insights on how to make improvements.
Given how many automakers are racing to electrify, technology that can streamline how quickly they build battery plants and churn out batteries could be what gets them a leg up on market-leader Tesla. It can also prevent or mitigate costly recalls: GM said its recall of the Bolt, resulting from a battery cell defect, cost it $800 million.
Batteries are the key to the success of EVs, which Hsieh said highlights the need for production inspection data and quality control. He sees Liminal especially engaging with newer firms looking to square up against established players on this.
Still, “Scaling up new battery factories in general is really challenging, even for legacy, tier-one battery cell manufacturers,” Hsieh told Insider. “Rethinking how we approach battery cell manufacturing is something they see as core to their competitive advantage.”
Liminal plans to deploy its first production scale solutions with customers in the next 18 to 24 months. The challenge: In an industry chock-full of safety standards and testing requirements, some players are slower to adopt new tech.
Hsieh shared the pitch deck Liminal used to pitch its vision.
California-based startup Liminal was founded in 2016 by entrepreneurs Andrew Hsieh, Shaurjo Biswas, and Barry Van Tassell.
This week, Liminal rebranded from its original name, Feasible, and raised $8 million from Good Growth Capital and other investors. It hopes to tap into the accelerating EV market.
One of the biggest challenges in auto manufacturing today is how quickly automakers and battery manufacturers build EV battery plants and churn out batteries. Liminal says its technology can streamline that process, get them a leg up on market-leader Tesla, and eliminate expensive recalls.
Liminal likened the industry it wants to tackle to the semiconductor business: critical to the long-term success of the EV market.
Liminal’s “ultrasound” tech looks for flaws before a battery makes its way into an electric vehicle. It then uses machine learning to give insights about making improvements to automakers and battery manufacturers.
The more automakers and battery companies rely on EV batteries to make their electric offerings unique, the more they might rely on production inspection data like Liminal’s that can help with quality control.
Liminal says its technology can help in situations like General Motors’ recall of 142,000 Chevrolet Bolts, by giving companies a look inside the most important component of an EV: its battery.
As automakers bet more of their futures on electric vehicles, they might need startups like Liminal to boost revenue at the manufacturing stage.
Liminal plans to deploy its first production scale solutions with customers in the next 18 to 24 months.
Liminal highlighted its leadership team and expertise in this slide for investors.
Liminal CEO and co-founder Andrew Hsieh is a graduate of UCLA and Princeton University.