Nfinite enables e-commerce retailers to create 3D visualizations of their products. Check out the 7-slide pitch deck it used to raise $100 million.
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- French visualization startup Nfinite has raised a $100 million Series B from Insight Partners.
- It enables retailers to design 3D catalogs and product visualizations through its platform.
- Check out the 7-slide deck Nfinite used to raise the fresh capital.
A startup that enables e-commerce retailers to design 3D product visualizations just raised $100 million in a round led by Insight Partners.
France-based Nfinite has developed a platform to curate and manage 3D models and digital catalogs that give consumers a better picture of the product they’re purchasing. The company claims that “classic photography” is outdated when it comes to e-commerce.
Alexandre de Vigan, the Nfinite CEO, said that many e-commerce sites were lacking an interactive element from their operation.
“The sales experience that we have online is lagging from the immersion, customization, and visualization that consumers expect,” he said.
Retailers can digitize their catalogs, and process the 2D information into 3D designs through Nfinite’s SaaS tool, which uses CGI technology. These visualizations can be shared through omnichannel platforms, from websites to social media sites, to web3 applications, and can also be downloaded as JPEGs.
Currently, Nfinite provides subscriptions for a certain package of visuals, but de Vigan said he saw the value in eventually providing access to unlimited visualizations.
Its clients include the likes of French grocery chain Leclerc and consumer chains such as La Redoute.
An uptick in interest around the metaverse matched with an exponential boom in global e-commerce last year led to increased investor appetite for the startup, according to de Vigan.
“We had a lot of market opportunities that arrived in the last year, and the FOMO around the metaverse made it a big thing,” he said.
The round was led by New York-based private equity firm Insight Partners, which has previously backed educational marketplace Udemy and e-signature platform DocuSign, with participation from existing investor USVC.
The startup has “incredible growth potential” and is “redefining the e-merchandising space with a platform that enables high-quality visual content to be produced at scale”, said Rebecca Liu-Doyle, managing director at Insight Partners.
With the cash injection, Nfinite will focus on developing its technology so that the features can be scaled and integrated with global software systems, and grow its marketing teams in the US.
Check out the 7-slide deck used to raise the fresh funds.