Insurance startup Superscript used this pitch deck to raise $10 million in a funding round backed by Seedcamp


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  • London-based insurance startup Superscript recently raised $10 million in funding. 
  • The firm was backed by Seedcamp — an early Revolut and Hopin backer — among others. 
  • Insider got an exclusive look at the pitch deck Superscript used to bring investors on board. 

Insurance tech startup Superscript recently raised $10.4 million in a new funding round.

The Series A was backed by early-stage investor Seedcamp, which is known for investing in firms like Revolut and Hopin. BHL Holdings, Concentric, and Beazley also joined the round.

London-based Superscript, which was previously known as Digitial Risks when it was founded in 2015, wants to become a leader in the global small- and medium-enterprise (SME) insurance market. The SME sector makes up around a third of commercial insurance premiums, according to consulting group BCG, in a market worth close to $1 trillion globally. 

Over the past five years, Superscript has built a sizeable book of corporate partners, including Starling Bank, Crowdcube, and fitness and beauty marketplace Urban. 

“Our approach looks at every insurance cover from a new perspective,” said CEO Cameron Shearer. “Rather than asking what risks we’re willing to cover, we ask what businesses need and then find the solution.”

Insider got an exclusive look at the pitch deck Superscript used to bring investors on board. Check it out below: 



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