Here’s the 18-slide pitch deck Normative, a carbon accounting startup backed by Google, used to raise $11.5 million
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- Carbon accounting startup Normative recently raised $11.5 million in Series A funding.
- The firm helps businesses monitor their carbon footprint, and has been backed by Google.
- Insider got an exclusive look at the pitch deck Normative used to bring investors on board.
Normative, a startup that calculates carbon emissions for businesses and draws up plans for them to reach net zero, recently raised €10 million ($11.5 million) in fresh funding.
The Swedish company, which automates emissions calculations for the likes of Danish variety store chain Flying Tiger, uses a team of experts to identify where there are carbon hotspots in a company’s supply chain. Normative’s platform can then track how well a business is doing in negating its emissions.
The firm is one of a growing number of startups helping large companies track and be more accountable for their carbon footprints.
Alongside climate-focused investors such as 2150 and ETF Partners, Normative has won the backing of Google.org, the tech giant’s charitable arm. The tech giant has granted the startup over $1 million in cash, and 11 of its own employees pro bono for six months, as part of its fellowship program.
“It is time for everyone and businesses, in particular, to be courageous. We are in a climate emergency and we must take action, real action,” said cofounder and CEO Kristian Rönn, who quit his job analyzing global risks at Oxford University’s Future of Humanity Institute to launch Normative.
“But businesses also need to be pragmatic, and realize that removing carbon inside their operations and their supply chains makes good business sense,” he added.
Insider got an exclusive look at the pitch deck Normative used to bring investors on board. Check it out below: