Here’s the 16-slide deck that Rattle, a startup that plugs enterprise software into Slack and Teams, used to raise a $26 million Series A
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- Software startup Rattle has raised a $26 million Series A round led by Insight Partners.
- The startup plugs enterprise sales software into platforms like Slack.
- Rattle shared a 16-slide pitch deck it used to fundraise.
A software startup that plugs enterprise sales software into services like Slack has raised $26 million in a round led by US venture capital firm Insight Partners.
San Francisco-based Rattle launched in 2020 and bills itself as part of the growing no-code movement.
“The trend we noticed is that so many people were using messaging apps for work, such as Slack, Microsoft Teams, WhatsApp — and we thought, what if we can bring these two together?” said cofounder and CEO Sahil Aggarwal.
Often, users undergo training to learn how to navigate enterprise software like Zendesk, Okta, Marketo, and Workday — which can be difficult to grasp. Rattle’s no-code software incorporates these services within messaging platforms such as Slack so that employees don’t have to visit an external platform to request leave, troubleshoot IT problems, or communicate with their managers.
Rattle started off by working with cloud software company Salesforce, and has now expanded its customer base to online presentation platform Miro, email campaigning platform Litmus, and business intelligence company Clearbit, among others.
The firm makes money through a subscription-per-user model, ranging from $19 to $39 a month.
“We were thinking about whether to adopt per user or per workflow, but you kind of penalize your users for adding more workflows,” said Aggarwal. “If it’s per user, everyone can use the platform to the maximum extent possible.”
The Series A was led by New-York based Insight Partners, which has previously invested in fintech giants Checkout.com and N26, and grocery and e-commerce juggernaut Delivery Hero. Additional backing came from Alphabet’s corporate venture firm GV. Existing investors in the round also included VC firm Sequoia, which has previously backed WhatsApp and YouTube, and Lightspeed Ventures, which has invested in business productivity startups such as Xentral and Totality.
This brings Rattle’s total funding to date to $28.8 million.
The shift to remote work was also helpful — although Aggarwal said it wasn’t the driving factor in accelerating its growth.
“In a remote environment, Slack or Teams becomes even more important to a company’s day-to-day work,” Aggarwal told Insider. “But we also had to educate customers on the existing problems first, and show them that an easier way of interaction exists.”
With the new capital, Rattle aims to increase its headcount fivefold, and also focus on approaching a larger market globally.
Check out the 16-slide pitch deck Rattle used to raise the fresh funds.