Here’s an exclusive look at the pitch deck that video-making startup Curastory used to raise a $2 million seed round from Lightspeed, Techstars, and others

Curastory founder Tiffany Kelly is in a cream blouse and matching blazer with her down
  • Curastory’s founder and CEO Tiffany Kelly brings an ESPN background to the athlete-centered platform.
  • The startup just raised $2 million in seed funding from investors like Lightspeed and Techstars.
  • Curastory’s platform allows athletes to monetize uploaded videos by matching them with ad sponsors.

Curastory founder and CEO Tiffany Kelly has just closed a $2 million seed round for her athlete-centered, video creator platform.

A former ESPN sports analyst, Kelly believes her platform is “reinventing the creator economy,” since it allows creators — primarily athletes — to upload original video clips to the platform and automatically get connected to ad sponsors. Unlike YouTube or other competitors, Curastory does not automatically run ads over the creator’s videos. 

According to Curastory, its ad view-through rate is around 70%, as opposed to YouTube’s 30%. Curastory also takes 30% of creators’ pay, while YouTube takes a 50% cut. 

Here’s a look at Curastory’s pitch deck that has attracted investors like Lightspeed Venture Partners, Techstars and The W Fund: