Here’s an exclusive look at the pitch deck that e-commerce accounting startup Synder used to raise a $2 million seed round in just 1.5 months


These are the founders of Synder, to the left  Michael Astreiko (CEO) and to the right Ilya Kisel (COO)

  • E-commerce accounting startup Synder launched in 2019 and bootstrapped for two years.
  • As of June, its platform processed $1 billion worth of transactions for customers, it says. 
  • That kind of growth helped Synder secure $2 million in seed investment in just 1.5 months.

To Synder CEO Micheal Astreiko, the “difference between a small business and a startup is curiosity and the ability to charge that curiosity. Funding can help drive that curiosity at a faster pace,” he told Insider.

Synder, which offers bookkeeping software to small businesses that sell their wares online, has been bootstrapped since its inception two years ago. As of June, its platform has processed over $1 billion worth of transactions for a growing stable of customers, it says. 

The mentality of curiosity, along with its track record of growth, helped Astreiko land a $2 million seed round from TMT investments in a mere 1.5 months of fundraising efforts, Astreiko told Insider.

Beyond receiving the funding, Astreiko and COO lya Kisel wanted to find investors who aligned with their beliefs, believed in Synder and had the ability to quickly execute the deal.

“The game is much more interesting when you make the decision to go from good to great,” Kisel said.

Below is the pitchdeck that helped win TMT over.



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