Here’s an exclusive look at the pitch deck a crypto TikTok star used to raise startup funding after finding investors who watched her videos

Bec Jones, founder of Clutch Wallet, standing outside wearing black tank top, with greenery and office building in background.
  • Crypto startup Clutch Wallet raised an $800,000 pre-seed round led by the Female Innovators Lab.
  • CEO Bec Jones found investors through TikTok. Her Web3 videos have drawn more than 50,000 followers.
  • Here’s an exclusive look at the pitch deck that helped Jones and her cofounders secure funding.

The first time Bec Jones tried her hand at a crypto-themed TikTok video, it didn’t make much of an impact.

But she was convinced that more women needed to learn about investment opportunities in the space, just as she did years ago while working in social media for an Australian bank. Gradually, her series of videos breaking down Web3 concepts for newcomers attracted a following of more than 50,000 on TikTok.

Investors were also paying attention. So when Jones set out to launch a user-friendly crypto wallet, Clutch Wallet, a few reached out directly to her.

As Jones learned, however, securing startup funding required more than social-media savvy. Jones, Clutch’s CEO, and her cofounder, James Kouzinas, the COO and CFO, had a business strategy in mind but didn’t have a technical cofounder to build the actual wallet. After a few false starts — even involving business outreach on Hinge and Bumble — they found Sheela Vats, an engineer at Oracle who had previously built an Ethereum wallet. Vats is now Clutch’s CTO and third cofounder.

Likewise, though Jones’ TikTok helped pique investor interest, sealing the deal required an old-fashioned pitch deck.

Clutch Wallet’s cofounders raised an $800,000 pre-seed round at a $5 million valuation led by the Female Innovators Lab by Barclays and Anthemis Group. Other participating investors include The Fund, Emmeline Ventures, Rogue Ventures, and angel investors Joe Vezzani, Kassandra Reinhardt, Paul Shustak, and Alex Steiner.

Here’s a look at the pitch deck that helped Jones and her cofounders secure their funding:

Close icon Two crossed lines that form an ‘X’. It indicates a way to close an interaction, or dismiss a notification.