Google’s Gradient Ventures backed data privacy startup Mine in a $9.5 million round after seeing this pitch deck
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- Mine scans emails to uncover which firms have users’ data – then helps them take it back.
- Around the world, users are becoming more and more able to request their data be deleted.
- The firm gave Insider an exclusive look at the pitch deck it used to bring investors on board.
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Mine, an Israeli privacy startup that aims to give users control of their personal data, recently raised $9.5 million in a Series A funding round backed by Google’s Gradient Ventures.
Since 2014, EU data protection rules have allowed individuals to ask organizations to delete their personal information, including phone numbers, dates of birth and email addresses. Google has been among those most impacted by this “right to be forgotten”, with 2.4 million people submitting requests in the first four years.
The Mine app works by using what the company calls “non-intrusive” machine learning algorithms, which root out the companies flooding your inbox with promotions or other sign-up material.
Users are then presented with a list of corporations which currently hold their personal information, and can then send them an email requesting that their data be deleted with the click of a button.
As well as Gradient, the latest funding round was backed by e.ventures, MassMutual Ventures, and existing investors Battery Ventures and Saban Ventures.
Business Insider got an exclusive look at a redacted copy of the pitch deck Mine used to bring investors on board. Check it out below: