Convious has built a theme park booking system to rival Disney. Check out the 11-slide pitch deck it used to raise $12 million.
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- A startup helping theme parks and zoos increase sales has just raised a $12 million Series A.
- Convious has developed an ecommerce platform inspired by Disney’s in-house ticketing and sales tech.
- We got an exclusive look at the pitch deck it used to raise the cash.
A Dutch startup that has developed an ecommerce platform for theme parks and zoos akin to the in-house system used by Disney has raised $12 million in fresh cash.
Amsterdam-based Convious enables visitor attractions to offer dynamic pricing by drawing on things like time of year, weather forecast, and the average time it takes a person to buy tickets. The system helps parks stagger guests and mitigate against seasonal drops in footfall.
Customers can use the company’s sales platform, which is also used by the likes of museums, aquariums, and indoor playgrounds, to buy tickets and hotel accommodation ahead of time, as well as to order food and stand in virtual queues when at a venue.
Founded in 2016, founder and CEO Camiel Kraan had the idea when speaking to a friend who owns a zoo. Convious had a slow start as it built out its platform, pivoting away from integrating with legacy software. The coronavirus pandemic then sped up the industry’s adoption of technology, which was previously slow, Kraan said.
Convious has so far been focused on features for the end-users but is now building out business features, which will allow customers to process payroll through the platform. Kraan stressed the importance of offering an all-encompassing solution as the industry “does not have a lot of love for tech.”
“If you look at our customers nowadays, they are really looking to a single vendor that can deliver this end-to-end platform because they don’t have any IT departments, they don’t have any IT budget,” he said.
“So they’re going to have one vendor that does it all very well instead of having different vendors doing hardware, point of sale, CRM.”
Kraan said owners were really just focusing on getting the park “done right, getting happy people in, making sure the fish tank is clean, and making sure the rollercoaster works.”
The founder said this is what differentiates Convious from incumbents, including ticketing companies Vivaticket and Ticketmaster. British company Accesso is its biggest competitor, he added.
Kraan isn’t eyeing Disney resorts as potential customers – though he wouldn’t say no if they “knocked on the door.” Convious wants to provide middle-tier parks with a “Disney-in-a-box” toolkit, offering technology akin to Disney’s in-house software for promoting and managing venues.
UK and US Legoland owners Merlin Entertainments is its ideal customer, while Kraan hopes to one day have cinemas on its client list too.
The cash will be used to build out product development teams as it opens up offices in France, the UK, and Germany. Its current headcount of 65 will be increased to 125 next year, he said.
The startup sees the US as its largest market and has boots on the ground there, but wants to cement its presence in Europe before crossing the pond.
Convious has a hybrid pricing model that is partly pay-per-use and partly taking a percentage of customers’ profits. Krann said this is due to the seasonality of the industry, instead of asking a water park that is closed most of the year to fork out for a reoccurring subscription, and the need to build trust.
The Series A was led by London-based Begin Capital. Market One Capital, MillionMonkeys and FJ Labs have joined the round, as well as its existing investor Capital Mills.