Condense wants to help stars stream themselves in 3D into games like Roblox and Fornite. We got an exclusive look at the 16-slide deck it used to raise $4.5 million.
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- Condense, a self-described metaverse startup, has raised $4.5 million for a streaming studio.
- The startup wants to help creators and artists beam into games such as Fortnite and Roblox.
- The aim is to replace clunky avatar concerts and events with real, live 3D video footage.
A startup building technology to help artists and celebrities beam 3D video footage of themselves into virtual environments like Roblox or Fortnite has raised $4.5 million from investors as it launches its first streaming studio.
Condense, founded in Bristol, UK in 2019, wants to create the infrastructure needed to bring the immersiveness of real-world live events to the metaverse by capturing and streaming live 3D video from the real world and beaming it into games. The company is positioning itself as part of the broader “metaverse” trend — the idea that the next iteration of the internet will be a persistent virtual world.
Condense uses a mix of cameras and software to capture an artist or celebrity and render them in 3D for in-game concerts or events.
In-game concerts and events have grown in popularity in recent years as platforms such as Roblox have put digital versions of artists such as Lil Nas X and Twenty One Pilots in front of their audiences. Condense’s sell is that these concerts have involved artists performing as avatars and in pre-recorded performances, rather than a 3D live stream.
The startup raised the funds in a round led by investors including LocalGlove, 7percent Ventures and Deeptech Labs, with additional backing from a number of angel investors including Monzo cofounder Tom Blomfield.
According to Ziv Reichert, partner at LocalGlobe, Condense’s technology offers a key means of connecting artists, sports stars and creatives to platforms like Roblox, Rec Room and Fortnite where “hundreds of millions of people are hanging out.”
“Player demand for live entertainment inside these virtual worlds has never been greater”, he said. “Condense has built the infrastructure to connect the two – now music artists, sports stars and creatives can perform and play live in the metaverse.”
As part of the funding, the startup launched its first studio for streaming live events having struck a partnership with Watershed, an arts and cinema venue in Bristol.
Nick Fellingham, CEO and cofounder of Condense, said the studio would “bring together the energy of live events with the massive scale of the metaverse”, as its technology hopes to take out the “technical complexity of streaming live into the metaverse.”