Check out the pitch deck video-focused adtech company VidMob used to raise its $110 million Series D round
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
- Video adtech firm VidMob raised a $110 million Series D round, led by Shamrock Partners.
- The funding reportedly values the company at close to $500 million.
- VidMob doubled revenue and almost tripled its headcount last year, counter to the tech slowdown.
US-based video adtech startup VidMob this month raised a $110 million Series D round, funding it hopes to use to accelerate its growth by growing its number of data partners and expanding the number of ad formats its analytics software can hook up to.
Founded in 2014, VidMob offers technology and a marketplace that helps advertisers convert their TV and web ads into hundreds of different video formats.
It also offers tools to help advertisers understand how specific creative decisions — such as how far away an actor is from the camera, or whether an ad for a lotion features the box or a person applying it to their skin — will influence an ad’s performance on TikTok versus Instagram Stories, for example.
The company has grown considerably in the last year, almost tripling its headcount to 350 people, and is on track to double its annual gross bookings and revenue in 2022, said VidMob CEO Alex Collmer. The Wall Street Journal reported that the latest funding values the company at close to $500 million, up from $290 million in 2021, citing people familiar with the matter.
VidMob’s funding announcement bucks the trend of the recent tech slowdown, where public stocks have been hammered and venture capital investments have plummeted amid an inflationary environment and concerns about a recession. In the advertising sector in particular, some marketers have been slashing their spending, while others have struggled to overcome the targeting and measurement challenges posed by Apple’s recent privacy update.
All these outside factors actually put VidMob in a good spot, Collmer said. With a loss in data signals — from Apple’s Identifier for Advertisers or the impending death of third-party tracking cookies —marketers will make more effort to optimize the creative side of their ads, especially if they’re reducing their media spend.
“It’s like a see-saw at the park — if targeting effectiveness goes down then the only real response is for creative to go up,” said Collmer.
The round was led by Shamrock Capital. It included new investors Proof Ventures and eGateway Capital and existing investors ID Fund, Drive by Draftkings, Swingbridge, Transformation Ventures, Jetty Cove, and Herington LLC.
Check out the key slides from VidMob’s Series D investor pitch deck below: