Advertising

Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million

London-based digital advertising network Picnic raised $3 million in a Series A round.
The company, which offers social media-inspired ads, is looking to expand to the US.
9 key slides from its pitch deck show how it secured $1.7 million more than its funding goal.

London-based adtech company Picnic announced on Monday it raised a £2.3 million ($3 million) Series A round to help expand to the US.

The company secured the funding from Guinness Asset Management, along with existing angel investors. This marks Guinness’ third adtech investment.

Picnic, founded in 2017, offers ad formats based on features of social networks that it says lead to improved audience experience and engagement on webpages. Picnic says its ad formats boost ad performance for brands and bring in more revenue for online publishers.

The company was only looking to raise £1 million ($1.3 million), Picnic founder and CEO Matthew Goldhill said, adding a big part of the company’s pitch focused on showing investors that its ad model was profitable and could scale up without “chasing big numbers.”

Picnic plans to use £1 million of its latest round to expand to the US, opening a New York office in spring 2022 and hire eight more people to the 20-person staff next year. From there, it plans to open a West Coast division and expand further.

Goldhill said the company hit a $2 million annual run rate by its second year and that annual revenue has increased 1,300% over three years.

Check out the key slides from Picnic’s Series A investor deck below.

Picnic says its ad formats boost ad performance for brands and bring in more revenue for online publishers.

Picnic says online display advertising is rife with fraud and performs poorly.

Picnic applies elements of Instagram posts and Tinder swiping to Google Accelerated Mobile Pages (AMP) for a sleek and fast ad experience.

Picnic says its ad formats deliver a high return on investment for advertisers and revenue for publishers.

The company touts industry awards it’s won for its ad products.

The company sees an opportunity to capture 3% of the US digital ad display market.

Picnic sees Teads, TripleLift, and Kargo among its competitors.

The company plans to use half of the new round to fund its international expansion, 35% to fund research and development, and the remaining 15% to develop a publisher product.

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Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million

Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million

Picnic says its ad formats boost ad performance for brands and bring in more revenue for online publishers.

Picnic says online display advertising is rife with fraud and performs poorly.

Picnic’s solution is “social display” formats, which borrow from social media features like “stories” and carousels.

Picnic applies elements of Instagram posts and Tinder swiping to Google Accelerated Mobile Pages (AMP) for a sleek and fast ad experience.

Picnic says its ad formats deliver a high return on investment for advertisers and revenue for publishers.

The company touts industry awards it’s won for its ad products.

The company sees an opportunity to capture 3% of the US digital ad display market.

Picnic sees Teads, TripleLift, and Kargo among its competitors.

The company plans to use half of the new round to fund its international expansion, 35% to fund research and development, and the remaining 15% to develop a publisher product.