Check out the pitch deck marketing analytics startup SuperMetrics used to win investment from Twitter and Slack backer IVP
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- Marketing data analytics startup Supermetrics just raised close to $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe.
- Set up to help marketers monitor and react to campaign success, Supermetrics is part of a growing data analytics market predicted to be worth around $40 billion by 2023.
- We got an exclusive look at the pitch deck the firm used to bring investors on board.
- Visit Business Insider’s homepage for more stories.
Supermetrics, the data analytics firm for marketers, just raised almost $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe.
The Finland-based firm, founded in 2013 by Mikael Thuneberg, provides marketers with an interactive platform to monitor campaign data, allowing them and their clients to more easily adapt their marketing strategy.
The data analytics and visualization market is growing rapidly, according to analysts at Frost & Sullivan, with expectations it will more than quadruple from its 2017 value, $8.5 billion, to around $40 billion by 2023.
“When it came down to choosing investors, it was more about acquiring skill than scooping funding, and I could not be happier with the outcome,” said Thuneberg.
“Highland Europe, who led the funding round, has helped build businesses like Smartly and Wolt, and IVP is one of the leading venture capital firms in the US and has companies like Slack, Twitter, ZenDesk, and Dropbox in its portfolio.
“Having these people backing us up during a volatile and unpredictable time like this is a real sign of trust in our mission.”
Check out the pitch deck Supermetrics used to bring the likes of IVP and Highland Europe on board below: