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Check out the pitch deck a privacy tech startup used to raise $5 million from investors like Gary Vaynerchuk to transform how advertisers collect customer data
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- Privacy tech startup Qonsent is introducing a new way of getting consumers to share data with advertisers.
- The company raised $5 million from Zekavat Investment Group and ad execs like Gary Vaynerchuk.
- It wants to use that money to tinker with its products during a pilot phase.
New York-based startup Qonsent, which calls itself a privacy tech company, raised $5 million in seed funding to hire more product developers and engineers as it ramps up for an official launch, said CEO and cofounder Jesse Redniss, who previously oversaw data governance at WarnerMedia.
Zekavat Investment Group led the round. Also investing were high-profile advertising figures like VaynerMedia CEO Gary Vaynerchuk and Michael Kassan, chairman and CEO of MediaLink.
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Founded in 2021, Qonsent provides technology for advertisers designed to get their customers to share their data like birthdays or email addresses.
Qonsent uses QR codes on ad creative to capture this data. For instance, if a consumer scans a code on an ad in a store, Qonsent will offer some type of perk in exchange for sharing their data.
Qonsent will use its new funds to build out its product roadmap. Specifically, it wants to develop a consumer-facing app that lets people choose which advertisers they share data with, Redniss said. He added Qonsent is also using the funds to build analytics that tell advertisers what consumers were doing when they agreed to share data with them on Qonsent.
The company said it’s onboarding its first clients in its pilot phase and that its products would be widely available later in 2022.
And Qonsent isn’t alone trying to incent clients into giving their data. Jun Group, for example, sells ads and rewards people for their data. Redniss, however, said Qonsent is different from its competitors because it doesn’t sell ads itself, and instead simply builds the tools that lets consumers give their data to advertisers in exchange for perks like personalized playlists, recommendations, or participation in reward programs.
Check out some key slides from Qonsent’s pitch deck below.
Qonsent pitches itself as a tool for consumers to easily control their data.
Qonsent
Qonsent emphasizes how it helps data-driven advertisers stay compliant with new privacy regulations.
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Qonsent is pitching multiple pilot products that capture customer data on email, CTV, and other channels.
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The company highlights its partnership with TransUnion to validate the consumers it engages with.
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Qonsent also touts its partnership with data governance company Ketch to develop a tool that shows consumers how their data is being used and what they get in return.
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The company’s QR code functionality allows advertisers to capture data and offer customers rewards.
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Qonsent’s consumer app is one of its biggest differentiators since it provides consumers an overview of where their data is being shared.
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Qonsent says that its app helps advertisers build trust with their customers.
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