Check out the 9-slide pitch deck Liefergrün, a sustainable last-mile delivery startup used by Dyson and Adidas, used to raise $12 million
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- Liefergrün wants to make last-mile delivery greener and more consumer-friendly.
- The German startup just raised $12 million and has pivoted from fast to sustainable growth.
- We got an exclusive look at the 9-slide pitch deck it used to raise the Series A.
Green logistics platform Liefergrün just raised a 12 million euros (around $12 million) Series A six months after its seed round.
The German company, founded in Munster in 2020, manages logistics for last-mile delivery. It works with brands like Adidas and Dyson to make their deliveries greener via an electric fleet and routing software to maximize efficiency.
It uses a range of electric vehicles and cargo bikes to enable emission-free delivery in high-density areas, including Berlin and Vienna, while offering a consumer-focused service for tracking and returning packages.
Cofounder and CEO Niklas Tauch told Insider that top-tier venture capitalists approached the company after its $3.4 million seed round in February, asking the team to raise a double-digit Series A in quick succession.
“It was not the plan to fundraise,” Tauch said, but he went out to the market and found raising “easy.” Then Russia invaded Ukraine and the economy took a turn.
“From one day to the other, everything changed,” he said. Investors were still interested but either paused their pipeline or asked Tauch to raise less, he added.
“We had some partners who were still keen on the project and team,” he added. They saw it as an opportunity to get their term sheet on the table, he said.
“I would say we had more fear than we needed. We were always thinking ‘are they going to step back?’ We decided on the partner we had the best gut feeling about.”
Germany-based eCAPITAL led the round with participation from existing investors, European firms Speedinvest and Norrsken VC.
The fresh funds, which bring the startup’s total raised to around $15 million, will be used to double down on its platform. Tauch said he’s focused on building the best “post-purchase” experience for customers, enabling speedier payments after returning items and the choice to offset the carbon footprint of products.
The 60-strong team, which includes former Hermes manager Stephan Böhm as VP of sales, will also grow to 75 by the end of the year.
Liefergrün originally expected to reach 100 people by 2023 but, like many others in the tech industry, is now prioritizing sustainable growth and profitability over rapid scaling. It had planned to internationalize but pivoted to focus on fundamentals such as revenue growth and ensuring KPIs were “under control.”
While the economic environment is challenging, Tauch said any business focusing on its core offering and profitability should also be able to raise money.
Check out the redacted pitch deck below.