Check out the 35-slide pitch deck cloud computing giant Twilio used on its journey to a blockbuster IPO and $14 billion market cap
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- Former Amazon manager Jeff Lawson founded $14 billion cloud computing giant Twilio in 2008.
- The company, which just announced 800 job losses, lured top-tier backers on its route to IPO.
- Insider got an exclusive look at Twilio’s 2010 pitch deck used to draw in Bessemer and Union Square.
Twilio has become the latest tech giant to cull jobs in the pursuit of profitability.
The publicly-listed cloud computing company, which has recorded a 70% drop in its share price so far this year, said on Wednesday it planned to lay off over a tenth of its headcount – around 800 employees – to rein in costs.
Chief executive Jeff Lawson assumed responsibility for the cuts but insisted they were “wise and necessary” as enthusiasm for cloud computing faltered following the pandemic and the economic downturn left investors skittish on loss-making businesses.
Today, the San Francisco-based firm’s communications platform is used by more than 150,000 businesses worldwide, including major technology giants like Airbnb, Uber, and Stripe.
Twilio enables businesses to embed communications channels into their own apps, through the use of APIs. Businesses can communicate with customers across the world through channels like SMS, WhatsApp, and Messenger using Twilio’s platform.
Back in 2010, Lawson was happy to have raised just $12 million for its Series B round. Tech investing giant Bessemer Venture Partners, which has backed the likes of Pinterest, Shopify, and LinkedIn, led the round alongside Union Square Ventures at the time.
Insider got an exclusive look at the 35-slide pitch deck the company used to convince some of its earliest investors, which includes key insights on growth-stage sales metrics, recruitment strategies, and marketing plans.
Check it out below: