Check out the 20-slide pitch deck a Googler-turned-entrepreneur used to raise $25 million for his DEI platform Mathison
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
- DEI-focused hiring and retention platform Mathison has raised $25 million in Series A funding.
- The California startup was backed by JP Morgan and Bain Capital Ventures.
- Insider got an exclusive look at the pitch deck Mathison used to bring investors on board.
Mathison, a diversity-focused talent platform, has raised $25 million in a Series A funding round, led by F-Prime Capital, and backed by JP Morgan.
Over the past few years, major companies accepted diversity, equity, and inclusion (or “DEI”) initiatives as integral to their success, with business leaders from Apple CEO Tim Cook to Goldman Sachs’ David Solomon pledging to do more to combat workplace exclusion in the wake of George Floyd’s murder in 2020.
Despite the outpouring of support among executives, however, many experts argue that corporate diversity and inclusion efforts have failed so far, citing demographic data that shows a continuing lack of representation in workplaces and senior management.
California-based Mathison, named for famed British codebreaker Alan Mathison Turing, wants to help businesses stick to their promises, pitching employers an easy-to-use and DEI-focused hiring and retention platform. The idea is to allow firms to more easily track diversity in their ranks, gauge employee feedback and sentiment, and clearly spell out recruitment policies. Mathison’s clients include meal-delivery firm HelloFresh and TripAdvisor.
“After leading years of research across hundreds of employers, we recognized employers were missing the proper insights and systems to support their DEI efforts at scale,” said Mathison cofounder and ex-Google manager Arthur Woods.
Woods trained as a management consultant and worked at Google prior to becoming an entrepreneur. He previously cofounded workplace coaching platform Imperative.
Alongside F-Prime and JP Morgan, Mathison received backing from SemperVirens, ANIMO Ventures, GTM Fund and Gaingels. As part of the round, John Lin of F-Prime Capital joined the company’s board.
Insider got an exclusive look at the pitch deck Mathison used to bring investors on board. Check it out below: