Check out the 12-slide pitch deck marketing tech company Simon Data used to raise $54 million in fresh funds
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- Martech company Simon Data raised a $54 million Series D round this month.
- It intends to use the funds to bolster its engineer and research and development ranks.
- Check out the pitch deck that encouraged Macquarie Capital and others to invest.
Marketing technology company Simon Data raised $54 million in fresh funds earlier this month as it plans to bolster its research and development division.
The New York-based firm, founded in 2015, offers a customer data platform. Its cloud-based technology enables companies to unify their various data sources — such as that stored in data warehouses, real-time streams, and through other application programming interfaces — in a centralized location.
Its technology was initially built on Snowflake’s cloud data warehouse, but it also integrates with the likes of Amazon Redshift and Microsoft Azure Synapse.
Simon Data also provides no-code applications to let marketers and others within the organization use that data to quickly perform exercises like email marketing and campaign optimization — automatically segmenting the type of customer that might be interested in a new product, for example.
“So many brands have data. The problem isn’t collecting data — it’s enabling data for business stakeholders to access it,” said Simon Data cofounder and CEO Jason Davis.
Beyond accessing data, marketers need to be able to apply it to their output, Davis said. “It needs to be more than charts and graphs, there’s a need to transcend that and ask how it can be the backbone in what marketers are doing.”
Davis said the company grew revenue by 50% last year but didn’t disclose the dollar amount. He said Simon Data was likely to grow somewhere between 45% and 50% this year. Its current headcount is relatively lean at about 100 people, but he said he expects to add up to 20 more staffers within the next year thanks to the recent investment.
Simon Data, which has counted the likes of JetBlue, Bombas, and Vimeo among its customers, wants to bolster its ranks in engineering and research and development, with a particular focus on expertise in automation and generative AI. The could include increasing headcount through acquisitions, Davis said.
“We are creating a new set of personalization use cases for customers who are not technically inclined to be able to automate the creation of customer journeys and build touch points across the customer lifecycle,” Davis said.
The Simon Data Series D round was led by Australian financial group Macquarie Capital with participation from existing investors, including Polaris, .406, and F-Prime. The company has raised more than $115 million to date, according to Crunchbase.
Check out the key slides from the pitch deck Simon Data used to raise its Series D below.