Check out the 11-slide pitch deck this ex-Google boss used to raise $8 million for his product management platform chief executive Elad Simon
  • Product management platform recently raised $8 million in Series A funding. 
  • The firm was backed by VC firms such as JAL Ventures and Fosun RZ Capital. 
  • Insider got an exclusive look at the pitch deck used to bring investors on board., a product management startup used by the likes of EA Games and Danone, has raised $8 million in a Series A round backed by JAL Ventures.

The Tel Aviv-based startup, which was founded by an ex-Google boss, aims to get managers to ditch legacy tools like Jira and Google Sheets. The company’s “all-in-one” platform helps managers track projects from start to finish while also keeping stakeholders updated on their progress.

“Some companies basically had to shut down during the pandemic, because they didn’t have their digital presence in order,” CEO Elad Simon told Insider. “Today, every company has to be a software company.” 

One high-profile client is Kimberly-Clark, the personal care giant behind Kleenex tissues and Huggies diapers, which Simon says has as many in-house software product managers as cybersecurity giant Palo Alto Networks. 

“They’re a massive international company, and all of their operations run on internal software they’ve built themselves,” Simon, who previously headed up Google’s growth engine in EMEA, said. “They hire hundreds of product managers and software developers every year … Every company wants to be more software-savvy than the competition.” 

Asked for an example of how works in practice, Simon highlighted the case of one client, a “large media company,” which was building a video-on-demand service designed to work across mobile, TV, and desktop. 

“They used’s roadmapping to streamline their work across multiple teams and managed to save a lot of duplicative work, and increase transparency across the organization,” he said. 

The chief told Insider that its Guru tool, which offers a curated collection of best-practice tips and tools for product managers, helps the startup stand out against competitors like Aha! and Productboard.

“Product managers have a lot on their plates, and this really just helps them see in real-time what they have left to do, and the best ways to get it done,” he said. 

The firm also tries to make its interface as user-friendly as possible, getting typically complex tasks down to as few as two clicks. “Product management is a really new profession, and there are people coming into it who just want to be given the tools to enable them to do their job,” Elad said. 

Insider got an exclusive look at the pitch deck Craft used to bring investors on board. Check it out below:
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