Check out the 11-slide pitch deck, a short-form video platform for gamers, used to raise $45 million cofounder and CEO Pim de Witte.
  • A short-form video platform for gamers has just raised a $45 million Series C.
  • makes it easier for gamers to share videos and eventually to connect them in the metaverse.
  • We got an exclusive look at the redacted 11-slide pitch deck it used to raise the fresh funds., a startup that lets gamers record, edit, and share short videos, has raised $45 million in fresh funds.

The Dutch company, which was founded in 2015, enables users on PC, mobile, and Xbox to share gameplay clips on social platforms and messaging apps like Twitter, Facebook, and WhatsApp.

Gamers don’t need to hit a record button when they want to film but, when the ‘Medal button’ is pressed, the tool captures the previous 15 or 30 seconds of gaming. In the Medal app, videos can then be edited and shared.

“While more and more of our social interactions move to digital worlds, the way we capture these moments hasn’t yet evolved,” cofounder and CEO Pim de Witte told Insider.

“We’re connecting people over shared gaming experiences and allowing them to create memories, whether physically together or apart.”

De Witte said he played Rocket League, a vehicle-based soccer game, with his family in Europe and that his only memories of his nephews during the pandemic were the goals they scored together online. He said Medal’s role in enabling this had been “incredibly meaningful” for him.

The company also views the metaverse as a sizable opportunity. The metaverse may be a $783.3 billion market by 2024, compared with $478.7 billion in 2020 – a compound annual growth rate of 13.1%, according to Bloomberg. 

Medal expects the range of clips captured and shared through its platform to continue on an upward trajectory in line with a shift to the metaverse – “whether that’s a place or a point in time at which someone starts placing value in digital identity.”

While the company is built around video, the cofounder claimed this was simply a means to an end in that it was “a lower intensity way for people to interact.” For this reason, he is not pinning Medal against Twitch, YouTube, or TikTok.

“I do not consider them competitive – more complementary,” de Witte said. He argued its biggest competitors are in-game capture solutions. 

The Series C round brings’s total raised to $72 million, including a previously unannounced $15 million Series B from Makers Fund, Horizon Ventures, Dune Ventures, and others. 

The latest round was led by OMERS Ventures and will be used to build out the startup’s team and platform. Medal is expected to launch a new feature called Sessions, which lets users stream, edit, and share videos in real-time. This follows the acquisitions of livestream platform, gameplay recording company GifYourGame, and editing tool 

In the first quarter of 2022, will also release a subscription tier.

With a headcount of 85 spread across Europe and the US, the startup is continuing to hire and grow its team, especially in engineering and product roles.

Check out the redacted pitch deck below.
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