An agency vet used this pitch deck to sell what he called the ‘Siri for marketers,’ landing clients including Johnson & Johnson and Chipotle
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- Former MRY CEO and agency vet Matt Britton pitches his 2-year-old consumer intelligence startup Suzy as a digital assistant like Siri or Alexa for marketers.
- Suzy lets marketers do real-time market research to help with things like product development and ad testing.
- Its client roster includes brands like Microsoft, Johnson & Johnson, Nestle, KraftHeinz, Chipotle, and Crayola, and the company just closed a $34 million Series C round.
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Agency veteran Matt Britton launched his consumer intelligence startup Suzy in 2018, pitching it as an always-on digital assistant like Siri or Alexa for marketers.
Suzy has clients including Microsoft, Johnson & Johnson, Nestle, Kraft-Heinz, Chipotle, and Crayola, and just closed a $34 million Series C round.
The platform has a panel of 1 million US consumers called Crowdtap, that lets marketers conduct surveys and real-time research on subjects ranging from product development to ad effectiveness testing. The company has increased its client list by 80% in the past year, to over 250, according to Britton.
Microsoft, for example, used Suzy to cut its consumer research costs and move faster in the pandemic, said Geoff Colon, head of Microsoft Advertising’s brand studio, while supplement startup SmartyPants Vitamins used it to make decisions on product packaging and test ad messaging, according to its SVP of brand Clay Nichols.
Scroll down to see slides from Suzy’s pitch deck.
Find more pitch decks in our searchable PITCH DECK LIBRARY here.