Advertising
A tech startup that takes a ‘Moneyball’ approach to ads used this pitch deck to raise $10 million from investors like Stage 2 Capital
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- Martech startup Marpipe automates digital ad testing to tell marketers which are most effective.
- It just raised $8 million in Series A in a round led by Stage 2 Capital, for a total of $10 million.
- The company shared the pitch deck it used to attract investors like Samsung and Math Capital.
Marketing technology startup Marpipe just raised $8 million in a Series A round led by Stage 2 CapitalĀ for a total of $10 million raised to date.
Part of the fast-growing creative software space, Marpipe automates the testing of hundreds of variations on Facebook and Instagram ads to tell marketers which are most effective, in what founder and CEO Dan Pantelo called “‘Moneyball’ for creative.”
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Pantelo said in his experience, around 90% of social media ad campaigns are shut down after one week or less due to underperformance. He said the ads’ content is the biggest factor in their success but agency creatives often lack the data that could help them determine which version of an ad will perform best.
“Everything we do benefits from data science and automation except creative, which is the most important part of the whole puzzle,” Pantelo said. “It doesn’t matter what creatives or clients think looks good; all that matters is what consumers want to see and hear from us.”
Pantelo said he initially approached several ad-focused VC funds like Math Capital, which came together on a pre-seed round. The latest fundraising round was part of Marpipe’s effort to get out in front of a growing field that includes platforms like Smartly.io, Celtra, and VidMob.
Below are key slides from the investor pitch deck Marpipe used to raise the Series A.
Marpipe asks potential investors if any of their portfolio companies struggle to create effective ad campaigns.
Marpipe
Marpipe says its technology can help resolve the tension between marketers who want better ads and creatives who lack the tools to test their work at scale.
Marpipe
Marpipe’s key selling point is the data collected from consumers’ responses to hundreds of different ads.
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After years of focusing on ad-buying and selling software, investors have begun pouring money into design platforms.
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New data privacy regulations have created an opening for companies like Marpipe that focus on the ads themselves rather than targeting technology, said investor Brandon Hoffman of Samsung Next.
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Creative software companies like Smartly.io and VidMob have raised millions and attracted M&A interest, but Marpipe says no clear leader has emerged.
Marpipe
The company works with Facebook and Instagram and wants to sign deals with other ad platforms like Adobe and The Trade Desk.
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Marpipe’s primary focus will be growing its engineering team.
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The company plans to move into video and audio ads and expand its data services.
Marpipe