4.screen, a startup that enables retailers to advertise to drivers through in-car displays, just raised $23 million with this 11-slide pitch deck
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- 4.screen, a startup that enables retailers to advertise through in-car displays, just raised $23 million.
- The Munich-based company was founded by three former BMW product specialists.
- Check out the 11-slide pitch deck it used to raise the Series A round.
A startup that enables retailers to advertise to drivers on the road and in real-time through a vehicle’s connected display has raised $23 million in fresh funds.
Munich-based 4.screen, which was founded by three former BMW product specialists, has developed a platform where brands can target content toward drivers based on variables like location, engine type, and the level of fuel or charge left in the vehicle.
4.screen’s platform is already live with Mercedes-Benz, Audi, and Skoda, but the company wants to control a market it believes will be made up of over 600 million connected vehicles by 2030. In addition to in-car video ads, the startup also displays search highlights, branded map pins, and in-car offers. The startup uses car sensor data allows the startup to be as specific as possible with its suggestions.
“We make sure the right content is shown to the right partner at the right time — you only see a gas station when your fuel is low,” cofounder and CEO Fabian Beste told Insider. “We know where the car needs a parking spot, or battery point, and match it to the driving situation.”
The technology is “directly integrated into the car systems” and is “adaptable to every type of car,” he said. The platform can also be integrated into in-car apps and mobility apps on smartphones.
“Currently, drivers are not connected in a B2B sense outside of the car,” Beste told Insider. “There’s no transparency on what mobility does for the retailer, where it’s the biggest customer group.”
In the three years since its launch, the startup has worked with mobility juggernauts such as Skoda and Mercedes-Benz, and brands such as McDonald’s and Shell. Companies pay 4.screen for the amount of time they are featured in its platform per month — and they set up campaigns for the type of drivers they want to target.
The company also said it worked in “full compliance” with the highest legal regulations around safety and that it followed the same testing and safety protocols that are applied in the automotive industry. 4.screen also said featured content was only displayed on the driver’s request, to help prevent distraction from the road.
The funding round was led by early-stage venture capital firm S4S Ventures, which is partly backed by Sir Martin Sorrell’s S4 Capital. S4S has also invested in adtech and marketing startups such as Tenovos. Continental’s investment arm, CVC also backed 4.screen.
“The automotive industry has always recognized the huge importance of advertising, and Fabian and his team are driving the industry’s advance into digital transformation,” said Sorrell, who formerly was the CEO of WPP, said.
With the fresh funds, 4.screen will grow its team and expand its geographical footprint.
Check out the 11-slide deck used to secure the capital.